Cumulus Media First to Test New iDitty Interactive Technology That
Enhances Concert Experience for Music Fans and Gathers Data for Sponsors
95.5 NASH ICON to Offer iDitty VIP Credentials at March 14th LOCASH Concert in Nashville
(NASHVILLE, TN) March 7, 2017 – Cumulus Media announces that 95.5 NASH ICON/WSM- FM in Nashville will be the first to test iDitty Interactive Souvenirs as an exclusive VIP credential for the LOCASH concert at 3rd & Lindsley in Nashville on March 14, 2017. The fully interactive VIP laminates offer an enhanced concert experience for LOCASH fans, while connecting them with LOCASH, 95.5 NASH ICON and Reviver Records long after the event. iDitty VIP credentials also provide information about concert attendees for the station, label, band and event sponsors.
95.5 NASH ICON has partnered with iDitty Inc., the Nashville-based international technology company behind the customizable interactive souvenir laminates, Reviver Records and LOCASH to offer the interactive credentials to concert attendees. The iDitty Interactive Souvenirs will be offered to the first 500 fans in attendance. LOCASH’s March 14th Nashville concert is part of 95.5 NASH ICON’s Rhythm and Boots concert series and will raise money for the non-profit organization, Musicians On Call.
After the show, the station and LOCASH-branded interactive laminates will provide concertgoers with a long-term experience with LOCASH through music, videos, real-time photos, tour updates, social links, and the ability to purchase tour merchandise through the free iDitty app and online e-commerce platform. The interactive laminates connect fans with 95.5 NASH ICON, LOCASH, Reviver Records and sponsors long after the concert, enabling them to receive alerts of upcoming shows, special ticket offers, meet & greets, merchandise discounts, news, behind-the-scenes photos and more. Conveniently, fans can even transfer the music from the card to their iTunes account or music player. The iDitty credentials will also provide 95.5 NASH ICON, Reviver Records and LOCASH with information about download activity, fan demographics and will enable them to distribute Perk Alert notifications to fans long after the concert.
Charlie Cook, Vice President, Country, Cumulus Media, and Operations Manager, Cumulus Media-Nashville, said: “We are excited to introduce the iDitty souvenir to our audience at this show. This platform allows the station another opportunity to interact with our audience following the show.”
Hugh Kirkpatrick, Senior Vice President, iDitty Inc., said: "Charlie Cook, Cumulus, and NASH ICON are very respected names in Nashville and the music industry overall. Charlie is a true visionary. LOCASH and their fans are a perfect target demo. We are pleased to be working with such a great team of people."
The iDitty Interactive Souvenir as a merchandise item gives fans a sense of exclusivity by wearing a VIP badge around their necks, which normally only industry insiders would have. In return, After purchasing an artist's iDitty Interactive Souvenir card, fans simply install the free iDitty app on their mobile device, enter their email, scan the unique QR code on the back of the card, and the artist’s music or other uploaded assets are immediately delivered to the fan.
For more information about iDitty, contact Sales at 615-504-4770...
iDitty’s New Technology Is Stirring Up Traditional Marketing in Music, Sports, Theme Parks,Casinos, Non-Profits and More
(Nashville, TN) August 29, 2016 - iDitty, a fully customizable, high tech interactive ecosystem, is changing the way music artists, record companies, theme parks, sports franchises and more engage with fans and customers and exponentially increasing sales of recorded music, tickets and merchandise. What starts as a simple purchase of the iDitty card at a concert, sporting event, theatrical performance or on a website leads to long-term fan experiences through the free iDitty app and platform.
Companies like Sony Music, Big Machine Label Group, Curb Records, high-profile management companies and names like Gene Simmons, Carrie Underwood, Mark Slaughter, Chris Young, Tracy Lawrence and Newsboys have already utilized the iDitty cards with inspiring results. Albums uploaded to the cards are reported to SoundScan, giving record companies a new way to market music (albums) and generate better revenue in a world that has seen album sales drop year after year.
After purchasing the artist's iDitty Interactive Souvenir, fans simply install the free iDitty app, enter their email (like any other app), scan the QR code on the back of the card and the fan has the artist's music and other content. The music artist or company can stay connected and send alerts of upcoming shows, special ticket offers, meet & greets, discounts on merchandise, news, behind-the-scenes photos and more. Music downloaded from the card can be transferred to the fans iTunes folder.
The technology allows the artist's team to "push" to a smart device anytime to offer artist merchandise, selfie videos and pictures so the fan can follow the tour, backstage photos, recording session photos, etc., in order to keep the artist top of mind. This technology can even monetize any company's existing free app.
National brands are already seeing great value in sponsoring the interactive cards. Adding their logo to the back of the card and their website link in the content creates significant exposure for their product or service and a guaranteed direct shot to the consumer. Sponsorship opportunities can lower or even cancel the cost of the cards to the artist.
iDitty is also gaining attention from a variety of verticals like casinos, theme parks, festival planners, convention planners, convention and visitor bureaus, cruise lines, professional sports teams, racing organizations and alumni groups. The cards can be used as general admission tickets and/or VIP passes that can be used to inform cardholders of special offers. Non-profits and churches are seeing value in iDitty as a way for supporters to donate anytime and as a cost saving measure for the organization.
Industry executives and record companies have tested the technology this year and have found that it is a win-win-win for the fan, the artist and label.
- Paul Barnabee, VP Marketing, Sony Music Nashville
- Benson Curb, VP Sales, Curb Records
- Greg McCarn, GM, Black River Entertainment
- Steve Emley, Manager for Tracy Lawrence
- Melinda Donahew, Almost Country Records
- Pete O'Heeron, President, Cold River Records
- Gil Cunningham, President, Neste Event Marketing
- Cary Rolfe, VP of Programming & Artist Relations, The Country Network
Never lose contact with the music fan again .....that is priceless for any artist or label! I will definitely be using iDitty for my next solo release this year," said Slaughter.
- Electra Mustaine, country music artist, daughter of Megadeth front man Dave Mustaine http://electramustaine.com
"iDitty is not a download card," stressed Senior VP of iDitty Hugh Kirkpatrick. "We are a total ecosystem - a fun, hip, physical asset that looks and feels like a backstage pass and creates a fan experience unlike anything on the market today. Artists selling these at concerts can autograph them, and full albums uploaded to the cards are reported to Soundscan as a sale just like a CD. iDitty places everything in one location like a retail store on the fan's iPhone, Android, iPad, and/or desktop. No need to go to five different places to find everything related to the artist. The fan can have everything about their favorite artists in one place."
"Knowing that we all keep our phones with us 24/7, this is the logical place to stay engaged with the fan," added Kirkpatrick. "Once the fan scans the Interactive Souvenir, the content is housed in the app on the fan's smart device, and the artist's team can reach the fan anytime, anywhere via a 'perk alert' push notification. We can even stay connected to fans via their desktop, if they do not have a smart device."
For additional information, contact iDitty Sales at 615-504-4770...