Press Room

IDITTY PARTNERS WITH 3AM VIBE RECORDS

iDitty Integrates With 3AM Vibe's "NuMusic" platform 

(NASHVILLE, TN) Aug. 1, 2018 - iDitty and 3AM Vibe Records join forces to create a one of a kind music industry and cinema platform. The iDitty mobile app becomes
the front-end user interface to NuMusic and has integrated other of its capabilities into the NuMusic platform.

For more information visit iDitty.com or contact iDitty Sales at 615-504-4770...

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NASHVILLE-BASED IDITTY CONTINUES SUCCESSFULLY MOVES THE NEEDLE ON ALBUM SALES

Music Row Influentials Validate The Innovative Digital Platform As A Valuable Merch Item 

(NASHVILLE, TN) Jan. 1, 2018 - iDitty, the state-of-the-art tech company that manufactures digital, interactive souvenir laminates, concludes another year with marked success. The customizable, fan-oriented “All-Access” laminate (designed to make artist happenings and music accessible in real time at the swipe of a finger) continues to make impressions within the music and entertainment sector, and among performing artists and their fans. Since its formation in 2014, award-winning country music entertainers, legends and chart-toppers (Big & Rich, Kelsea Ballerini, Chris Young, Charlie Daniels and Tracy Lawrence), along with some of today’s hottest newcomers (Lee Brice, Justin Moore and Joe Denim) have aligned with iDitty to move full album sales. Collectively, iDitty can stake the claim boasting $2.5 million in music sales to date, and Music Row Influentials validate the one-of-a-kind merch item as “the CD replacement.”

Marc Oswald, Oswald Entertainment Group (Big & Rich) said: "The tech platform and fan adoption (of iDitty) is really cool to see. Our album DID IT FOR THE PARTY hit No. 1 on the Billboard Country Charts; iDitty was an integral part of our strategy. In addition to the music, we loaded tour pictures, videos and all social links onto the interactive souvenir. This platform is exciting and great for artists and their fans."

Benson Curb, Curb Music said: "The fans love the physical souvenir that provides them with something memorable to take home as well as digital content; we even used some for meet and great credentials.”

Pete Hartung, L3 Entertainment (Justin Moore) and Steve Emely, Fitzgerald-Hartley (Tracy Lawrence) share mutual positive excitement surrounding the result potential from a new and recent distribution model that is anticipated to move thousands of full albums. "Fans really like the physical item that can be autographed, yet delivers the content to their mobile device, and allows the fan to keep up with the tour in real time," said Emely.

“Thanks to iDitty, one of my older projects—nearly two years old—hit the charts again landing at No. 6 on Billboard. I will be using iDitty on my new project.  The fans love the speed of content delivery and the frequent updates from me,” said country music entertainer/songwriter and host Joe Denim.

iDitty also enjoyed strong movement with the legendary classic rock group Foreigner this past October.  “The iDitty Interactive souvenirs were a hit and sold out fast in Alberta, Canada,” Phil Carson said. “We sold full albums and bonus music, and we’re now able to stay connected to our fan base to move merch and raise money for our charity of choice at anytime, from anywhere in the world. The iDitty platform will be part of all Foreigner sales going forward in 2018.”

"In today’s digital download environment, where album sales are next to nil, label executives, managers and artists are seeking alternative ways to move full albums again. The iDitty platform does it and does it well,” said Hugh Kirkpatrick, Senior Vice President of Business Development. “While music enthusiasts today enjoy digital content delivered to their mobile device, the ‘physical’ and ‘tangible’ laminate is as equally appealing—not just as a souvenir, but a portal to retrieve exclusive, real-time content from the artist long after a concert or event concludes. iDitty provides sound sales potential to the A-list artists, country music legends and the indie newcomers.”

More on iDitty:

Founded in 2014, iDitty offers the absolute “virtual fan experience.” Via independent QR and IC codes (located on the reverse side of the laminate), the iDitty model delivers complete albums (reporting to SoundScan), real-time photos and videos (as well as one-of-a-kind unique specialty content) to the fans, supports artist awareness and social media campaigns, is a complement to special promotions and enhances label and artist revenue streams.  

For more information, visit iDitty.com or contact iDitty Sales at hughkirkpatrick@comcast.net •  615-504-4770... 

 
 
 

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Cumulus Media First Radio Partner to Test New iDitty Interactive Technology That

Enhances Concert Experience for Music Fans and Gathers Data for Sponsors

95.5 NASH ICON to Offer iDitty VIP Credentials at March 14th LOCASH Concert in Nashville

(NASHVILLE, TN) March 7, 2017  Cumulus Media announces that 95.5 NASH ICON/WSM- FM in Nashville will be the first to test iDitty Interactive Souvenirs as an
exclusive VIP credential for the LOCASH concert at 3rd & Lindsley in Nashville on March 14, 2017. The fully interactive VIP laminates offer an enhanced concert
experience for LOCASH fans, while connecting them with LOCASH, 95.5 NASH ICON and Reviver Records long after the event. iDitty VIP credentials also provide
information about concert attendees for the station, label, band and event sponsors.

95.5 NASH ICON has partnered with iDitty Inc., the Nashville-based international technology company behind the customizable interactive souvenir laminates,
Reviver Records and LOCASH to offer the interactive credentials to concert attendees. The iDitty Interactive Souvenirs will be offered to the first 500 fans in
attendance. LOCASH’s March 14th Nashville concert is part of 95.5 NASH ICON’s Rhythm and Boots concert series and will raise money for the non-profit
organization, Musicians On Call. 

After the show, the station and LOCASH-branded interactive laminates will provide concertgoers with a long-term experience with LOCASH through music, videos,
real-time photos, tour updates, social links, and the ability to purchase tour merchandise through the free iDitty app and online e-commerce platform. The interactive
laminates connect fans with 95.5 NASH ICON, LOCASH, Reviver Records and sponsors long after the concert, enabling them to receive alerts of upcoming shows,
special ticket offers, meet & greets, merchandise discounts, news, behind-the-scenes photos and more. Conveniently, fans can even transfer the music from the card
to their iTunes account or music player. The iDitty credentials will also provide 95.5 NASH ICON, Reviver Records and LOCASH with information about download activity,
fan demographics and will enable them to distribute Perk Alert notifications to fans long after the concert.

Charlie Cook, Vice President, Country, Cumulus Media, and Operations Manager, Cumulus Media-Nashville, said: “We are excited to introduce the iDitty souvenir to our
audience at this show. This platform allows the station another opportunity to interact with our audience following the show.”
Hugh Kirkpatrick, Senior Vice President, iDitty Inc., said: "Charlie Cook, Cumulus, and NASH ICON are very respected names in Nashville and the music industry overall.
Charlie is a true visionary. LOCASH and their fans are a perfect target demo. We are pleased to be working with such a great team of people."

The iDitty Interactive Souvenir as a merchandise item gives fans a sense of exclusivity by wearing a VIP badge around their necks, which normally only industry insiders
would have. In return, After purchasing an artist's iDitty Interactive Souvenir card, fans simply install the free iDitty app on their mobile device, enter their email, scan the
unique QR code on the back of the card, and the artist’s music or other uploaded assets are immediately delivered to the fan.

For more information visit iDitty.com or contact iDitty Sales at 615-504-4770...

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iDitty Interactive Souvenirs Reinventing the Concert Experience

Justin Moore and Lee Brice’s co-headlined American Made Tour uses iDitty Interactive Souvenirs as exclusive VIP meet and greet credential

(Nashville, TN) Feb. 7, 2017 – iDitty Inc., the company behind the customizable interactive souvenir laminates that are making news nationwide, recently joined forces
with Big Machine Label Group and Curb Records to produce exclusive meet-and-greet credentials for Justin Moore and Lee Brice’s co-headlined American Made Tour.

The unique American Made Tour Interactive Souvenirs, produced and secured through a partnership with MasterCard, served as the attendee’s credential to the show’s
meet-and-greet, and following the show, it provided the attendee with a long-term experience of the artist’s music, videos, real-time photos, tour updates, social links,
and the ability to purchase tour merchandise through the free iDitty app and online ecommerce platform. Prior to the meet-and-greet, fans received the iDitty Interactive
Souvenir (laminate) as part of their VIP package purchased through Ticketmaster prior to the event.

Benson Curb with Curb Records said, “this has worked very well and the fans really like the physical souvenir as well as all the digital content."

Enzo DeVincenzo with Red Light Management (Lee Brice) and Pete Hartung with L3 Entertainment (Justin Moore) were both pleased with the iDitty total experience.
"We will be doing this again soon. It makes good business sense for everyone involved", said DeVincenzo.

iDitty cards are continuously becoming a popular VIP ticket and merchandise option for labels and management. Albums uploaded to the cards are reported to
SoundScan giving record companies a new way to market music and increase revenue in a world that has seen album sales and CD sales drop year after year.

“Everyone involved wins,” said Hugh Kirkpatrick, SVP of iDitty Inc. “the labels sold albums again, the management won, as did the artists, the fans and the sponsors.”
The fans are the REAL winners. They got the albums through the iDitty interactive collectable that can be autographed and are now able to follow their favorite artists
on tour as photos and other digital content is made available, ALL pushed to the fan’s mobile device.

After purchasing an artist's iDitty Interactive Souvenir card, fans simply install the free iDitty app on their mobile device, enter their email, scan the QR code on the back
of the card and the artist’s music or other digital content is immediately delivered to the fan. The artist, the management company and the sponsor can stay connected
and send alerts of upcoming shows, special ticket offers, meet-and-greets, merchandise discounts, news, behind-the-scenes photos and more. For their convenience,
the fan can even transfer the music from their card to their iTunes account or other such music player.

The IDitty Interactive Souvenir as a merchandise item gives fans a sense of exclusivity by wearing a badge around their necks, which normally only VIP holders or
industry insiders would have. In return, iDitty is able to provide its clients with information about fan activity, demographics as well as distribute Perk Alert
notifications to whoever purchased one, at anytime and anywhere in the world.

iDitty Interactive Media: iDitty, located in Nashville, TN, is an innovative technology that brings fans closer to their favorite artists. iDitty manufactures Interactive
Souvenirs that look like backstage passes that come loaded with exclusive artist content allowing fans with the iDitty mobile application to instantly receive and
access this content. iDitty allows artists to offer fans a new and constant social experience of interacting with their favorite artists while instantaneously giving artists
the opportunity to share their music and other exclusive premium content with their fans – all through a unique social community.

For more information visit iDitty.com or contact iDitty Sales at 615-504-4770...

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iDitty’s New Technology Is Stirring Up Traditional Marketing in Music, Sports,

Theme Parks, Casinos, Non-Profits and More

(Nashville, TN) Aug. 29, 2016 - iDitty, a fully customizable, high tech interactive ecosystem, is changing the way music artists, record companies, theme parks,
sports franchises and more, engage with fans and customers - exponentially increasing music sales, tickets and merchandise. What starts as a simple purchase
of the iDitty card at a concert, sporting event, theatrical performance or on a website leads to long-term fan experiences through the free iDitty app and platform.

Companies like Sony Music, Big Machine Label Group, Curb Records, high-profile management companies and names like Gene Simmons, Carrie Underwood,
Mark Slaughter, Chris Young, Tracy Lawrence
and Newsboys have already utilized iDitty with inspiring results. Album sales through iDitty automatically report to
SoundScan, giving record companies a new way to market music (albums) and increase revenue in a world that has seen album sales drop year after year.

After purchasing the artist's iDitty Interactive Souvenir, fans simply install the free iDitty app, enter their email (like any other app), scan the QR code on the back of the
card and the fan has the artist's music and other content. The music artist or company can stay connected and send alerts of upcoming shows, special ticket offers,
meet & greets, discounts on merchandise, news, behind-the-scenes photos and more. Music downloaded from the card can be transferred to the fans iTunes folder.

The technology allows the artist's team to "push" to a smart device anytime to offer artist merchandise, selfie videos and pictures so the fan can follow the tour,
backstage photos, recording session photos, etc., in order to keep the artist top of mind. This technology can even monetize any company's existing free app.

National brands are already seeing great value in sponsoring the interactive cards. Adding their logo to the back of the card and their website link in the content
creates significant exposure for their product or service and a guaranteed direct shot to the consumer. Sponsorship opportunities can lower or even cancel the
cost of the cards to the artist.

iDitty is also gaining attention from a variety of verticals like casinos, theme parks, festival planners, convention planners, convention and visitor bureaus,
cruise lines, professional sports teams, racing organizations and alumni groups. The cards can be used as general admission tickets and/or VIP passes
that can be used to inform cardholders of special offers. Non-profits and churches are seeing value in iDitty as a way for supporters to donate anytime and
as a cost saving measure for the organization.

Industry executives and record companies have tested the technology this year and have found that it is a win-win-win for the fan, the artist and label.

"Sony artist Kane Brown sold 1500 iDitty Interactive Souvenirs in just three days and over 1400 (over 90%) were scanned and counted as albums. iDitty has provided
a really fun experience for the fan, and delivers the album, videos, pics, and all of Kane's social links, to one place. The fans loved it and lit up social media. It also
provides both Kane and Sony the ability to reach back to the fan base at any time for updates and merchandise specials. We have tested it with Carrie Underwood and
Chris Young at select special events as well."

- Paul Barnabee, VP Marketing, Sony Music Nashville

  • "We tested iDitty with Dylan Scott. Dylan went on Facebook Live and told his fans about it. The fans loved the interactive cards and we saw significant Dylan Scott
  • album sales through the iDitty platform."

- Benson Curb, VP Sales, Curb Records

  • "We tested iDitty with Craig Morgan at a special event that had a lot of VIPs in attendance. The iDitty Interactive Souvenir provided a low cost gift for the VIPs and
  • gave us an effective tool to achieve our goals."

- Greg McCarn, GM, Black River Entertainment

  • "We tested iDitty with Tracy Lawrence's annual Mission Possible: Turkey Fry with great success. The iDitty card was sold as the event's ticket featuring each sponsor's
  • logo, including downloadable content from Tracy (his last album, images, info on his syndicated radio show and more.) We then used the iDitty Interactive Souvenir
  • again at CMA Music Fest this year via CMA's street team and moved 2000+ cards to the fans sharing more music, photos, social sites - from Tracy's and his guests
  • including TG Sheppard, John Berry and Lorrie Morgan - featuring the CMA Logo on the back of the card. In both cases, we've been able to re-engage with all the
  • fans that consume the iDitty cards and offer additional incentives."

- Steve Emley, Manager for Tracy Lawrence

  • "The Casey Donahew iDitty cards were a fun new way to connect with his fans leading up to his new All Night Party album. Giving fans the ability to purchase and
  • stream the album through the app was a great way to build awareness leading up to release day."

- Melinda Donahew, Almost Country Records

  • "We used iDitty for artist Drew Baldridge at CMA Music Fest this year. It allowed us to move albums and stay connected to the fans. We tested 1000 cards and had
  • over a 70% redemption rate. We received over 700 album credits that we otherwise would not have had. Next time we may bundle it with a T-Shirt."

- Pete O'Heeron, President, Cold River Records

  • Neste Event Marketing tested iDitty for the annual fashion show in Nashville called "Off The Record."  Off the Record is a high end fashion show and fund raiser that
  • many in the music industry support. iDitty Interactive Souvenirs gave us as well as our sponsors a new way to stay connected to all of the VIP's in attendance. We plan
  • on using it again this year."  offtherecordnashville.com

- Gil Cunningham, President, Neste Event Marketing

  • "The response we received when we used iDitty was beyond our expectations. We will be integrating iDitty in future events and marketing."   www.tcncountry.com

- Cary Rolfe, VP of Programming & Artist Relations, The Country Network

  • Mark Slaughter, from the multi-platinum and American Music Award winning band Slaughter, used iDitty as the vehicle for his first solo project last year. "People from
  • around the world enjoyed these interactive cards. They could wear them, get VIP information, and listen to the music anywhere. Never lose contact with the music
  • fan again .....that is priceless for any artist or label! I will definitely be using iDitty for my next solo release this year," said Slaughter.

The Christian Rock Group Stryper is using iDitty on their new tour and to promote and sell their new album Fallen.

Indy artist Travis Marvin saw the power and impact of iDitty quick. Travis is VERY well known in the mid-west market (with his home base of Kansas City) and is friends
with many of the writers in Nashville. Travis reached out to one of his tour sponsors and they gladly purchased the iDitty Interactive Souvenirs for Travis. Travis also
posted a video on Facebook and his website explaining to his fans WHY he was using iDitty. Travis said," The fans LOVED it. My sponsor LOVED it. The price of the
card / album to the fan was easily accepted, the revenue to me was very nice, and the album reported to Soundscan. I can now also reach everyone on my fans that
bought my album and share new content and invite them all back. I can also move my branded merchandise to my many loyal fans."   travis@travismarvin.com

- Electra Mustaine, country music artist, daughter of Megadeth front man Dave Mustaine (electramustaine.com)

  • Kent Wells, Veteran Nashville musician, Grammy-nominated producer, guitar player for Dolly Parton, and owner of the Nashville based Independent music label
  • Go Time Records (GTR) has been instrumental in helping their new flagship artist Curtis Braley find and use the iDitty technology to move albums and provide his
  • fan base with a new, hip, fun merchandise item that delivers his music in the format the fan wants." Kent said. "This is a no brainer. iDitty does it all. Everyone involved
  • wins. Curtis can stay connected and share tour pics, and his life with his fans anytime. This keeps him top of mind with his fan base. I love it." His manager Jeff Riley
  • with BMG Management said, "The fans REALLY enjoyed it and we are ready to order more." www.gtrnashville.com http://curtisbraly.com
  •  
  • "I used iDitty for my first single and the fans loved it. I was able to share my music, videos, photographs and give fans something signed and tangible but not bulky.
  • It was a great way to give my fans the full package. Plus it's a cool souvenir all in one!"

"iDitty is not a download card," stressed Senior VP of iDitty Hugh Kirkpatrick. "We are a total ecosystem - a fun, hip, physical asset that looks and feels like a backstage
pass and creates a fan experience unlike anything on the market today. Artists selling these at concerts can autograph them, and full albums uploaded to the cards are
reported to Soundscan as a sale just like a CD. iDitty places everything in one location like a retail store on the fan's iPhone, Android, iPad, and/or desktop. No need to
go to five different places to find everything related to the artist. The fan can have everything about their favorite artists in one place."

"Knowing that we all keep our phones with us 24/7, this is the logical place to stay engaged with the fan," added Kirkpatrick. "Once the fan scans the Interactive
Souvenir, the content is housed in the app on the fan's smart device, and the artist's team can reach the fan anytime, anywhere via a 'perk alert' notification.
We can even stay connected to fans via their desktop, laptop or tablet, if they do not have a smart device."

For more information visit iDitty.com or contact iDitty Sales at 615-504-4770...